We bring product innovation to market and brand stories to life.
Asembl can curate a calendar of licenses to bring into brands and products through co-branding. Leveraging the equity of another loved brand can unlock new flavour profiles, reach and recruit new customers, and/or create buzz, excitement and talkability.
Asembl connects loved brands with category experts to bring innovative products to life, unlocking new touch points whether that be in new grocery aisles, new retailers, or alongside a new brand. Working on an aligned strategy, Asembl manages brand extensions from prospecting through to performance management.
Asembl works closely with manufacturers to develop a calendar of licensed NPD to help innovate within categories and retailers and grow presence on shelf or rack. Asembl researches key categories and trends to find the right disruptive fit, managing the process from prospecting, to contracts and approvals, through to launch and performance management.
Asembl works with brand owners to curate a calendar of collaborations across food and fashion to elevate brand positioning, enter new categories, and generate hype and buzz.
Developing strategies that maximise a brand’s potential.
Connecting brands with the right distributors or locate the right licensing partners to develop new products.
Liasing regularly with senior retail management & buyers to sell in new concepts, product categories and create long-term retail plans.
Working closely with brand partners to develop products that reflect the essence of a brand.
Upon request we can create marketing materials, creative assets, style guides, advertising, photo shoots and product concepts through our in-house design studio.
Managing royalty reporting and payment collections. We prepare contracts and manage compliance.
Providing workshops and brand updates to motivate and inspire partners.
Upon request we can assist with trademark administration and enforcement.
Upon request we can action Trade and/or Consumer Releases, Press Recap, Influencer Marketing and other forms of Marketing Activations.
Thank you for getting in touch!