Paddle Pop


We bring product innovation to market and brand stories to life.

Specialises in

  1. Licensing In

    Asembl can curate a calendar of licenses to bring into brands and products through co-branding. Leveraging the equity of another loved brand can unlock new flavour profiles, reach and recruit new customers, and/or create buzz, excitement and talkability.

  2. Licensing Out

    Asembl connects loved brands with category experts to bring innovative products to life, unlocking new touch points whether that be in new grocery aisles, new retailers, or alongside a new brand. Working on an aligned strategy, Asembl manages brand extensions from prospecting through to performance management.

  3. Manufacturing Representation

    Asembl works closely with manufacturers to develop a calendar of licensed NPD to help innovate within categories and retailers and grow presence on shelf or rack. Asembl researches key categories and trends to find the right disruptive fit, managing the process from prospecting, to contracts and approvals, through to launch and performance management.

  4. Collaborations

    Asembl works with brand owners to curate a calendar of collaborations across food and fashion to elevate brand positioning, enter new categories, and generate hype and buzz.

Woman on a surf board surfing a large wave


  1. Strategy

    Developing strategies that maximise a brand’s potential.

  2. Distribution Licensing

    Connecting brands with the right distributors or locate the right licensing partners to develop new products.

  3. Retail

    Liasing regularly with senior retail management & buyers to sell in new concepts, product categories and create long-term retail plans.

  4. Product Development

    Working closely with brand partners to develop products that reflect the essence of a brand.

  5. Creative

    Upon request we can create marketing materials, creative assets, style guides, advertising, photo shoots and product concepts through our in-house design studio.

  6. Finance and Contracts

    Managing royalty reporting and payment collections. We prepare contracts and manage compliance.

  7. Licensee Support

    Providing workshops and brand updates to motivate and inspire partners.

  8. Trademark management

    Upon request we can assist with trademark administration and enforcement.

  9. Marketing

    Upon request we can action Trade and/or Consumer Releases, Press Recap, Influencer Marketing and other forms of Marketing Activations.

What's your story?
Drop us a line.

Drop us a line