AllKinds x Chupa Chups
Chupa chups fest with AllKinds!
Asembl confirms Chupa Chups for AllKinds with a forever fun personal care collaboration.
Brand extension agency Asembl has confirmed Perfetti Van Melle’s Chupa Chups for Allkinds with the launch of a forever fun personal care partnership especially for Australian kids.
On Allkinds shelves across Australia and online now the first time collaboration for the Australian retailer sees the brand come together with Chupa Chups to launch exciting new flavours – Grape, Watermelon, Caramel and Strawberry & Cream - across Allkinds iconic and signature product range.
The Chupa Chups flavours will feature across Allkinds’ whipped shower foam, jelly wash, shower syrup and daily body cream range. The Grape, Watermelon, Caramel and Strawberry & Cream flavours will also debut as lip savers, lollipop sponges, squishies and in Allkinds gifting sets including a mega gift set and a festival accessories pack.
The collaboration will be extensively supported with a Chupa Fest campaign including in-store visual merchandising, influencer activity and a free Chupa Chups with every purchase of products in the range.