Case Study /
Rip Curl x Sperling

How Sperling increased salience between new consumers through Rip Curl complementary range.

Rip Curl collateral

The Goal


Sales exceeded forecast


Top selling SKUs VS competitors

The Objective

To bring a new younger demographic into the auto accessories category. To do this Sperling Enterprises partnered with an iconic, aspirational beach lifestyle brand that could attract a new generation of consumers.

Sperling Enterprises worked closely with the Asembl and Rip Curl teams to ensure the range was aligned to the Rip Curl brand DNA of 'The Search', leveraging materials such as neoprene and sustainable packaging to ensure the products are a natural extension of the  brand.

Rip Curl car steering wheel cover

The Result

Through Rip Curl’s core brand assets, trend driven seasonal designs and strong 50 year heritage and equity, Sperling has been able to craft a fun yet sleek complementary range of auto accessories and protective solutions for a new consumer. As we move into Father’s Day 2024 we will see additional skus and a strong pipeline of new innovation coming through for this partnership.

Rip Curl car seat cover and seat belt cover

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