Case Study /
Bundaberg Rum x Ringer Western
How Ringer Western increased sales by partnering with bundaberg rum.
The Goal
75%
Of stock sold through In the 4 days of launch
3K
units sold
The Objective
Showcasing Bundaberg Rum in true blue alliance through innovation for existing and new consumers to celebrate in the spirit of good times of Australia’s number 1 Rum into a thriving Workwear collection with licensee Ringers Western. The range included denim jackets, vests, work shirts, rugby jerseys and accessories.
The Result
Bundaberg Rum disrupts broader retail presence with Softline extension, with the collection selling out quickly and amazing feedback across consumers and the Ringers Western team to keep activating the license through more well thought out capsules.
