Coca Cola Classic Tomboy Tee washed black eastcoast flare

We bring
brand stories
to life.

Asembl is a strategic and research driver brand extension agency with a deep understanding of Lifestyle & FMCG.

We work with global brand owners to bring new licensed product and service innovations to market and brand stories to life.

Our success is built on trusted relationships with brand owners, retailers and manufacturers, creating millions of new touch points and occasions for consumers to experience loved brands.

Baileys Irish Cream

Specialises in

  1. LifeStyle

    Forging ahead in brand experiences to create global icons across hard goods and beyond, with endless possibilities for lifestyle collaborations.

    See the full list of Lifestyle clients

  2. FMCG

    Taking iconic flavours and branding of well-known consumer goods into unexpected categories to disrupt and innovate.

    See the full list of FMCG clients

Coca Cola Miller Rib Tank Original Straight

We work with loved
global brands

Coca Cola
Violet Crumble
Moulin Rouge
Bundaberg Rum
Aeroplane Jelly
Rip Curl
AK Fest Chupa Chups

We innovate

Selected case studies

Our recent work

Client testimonials

“Beanstalk are proud to have partnered with Merchantwise and Asembl for the past 7 years. They are highly motivated, strategic and extremely well connected, resulting in multiple successful products at retail. We are thrilled to have them as part of our network”

Serena Sibbald VP Brand Development

“Asembl brands have a deep understanding of brand building and really capture how to tap into what makes our brands iconic. They are the ideal partner to strategically expand our program both for lifestyle and Food and Beverage opportunities.”

Marta Ballesteror Global Licensing Manager
Perfetti Van Melle

“Asembl built our licensing business from zero & in only a few years have done a phenomenal job of creating paths for our brands to be amplified within consumers’ lives. With strong account management, a deep willingness to understand brands and find the right rays they can come to life outside their home ground, Asembl navigate with professionalism and high energy. We would recommend getting in touch with Asembl to see how they can help you create value for your consumers!”

Annie Lucchitti Marketing Manager

We love good stories, let us tell the world yours.

Chupa Chups x Traidie

The Merchantwise Group

The Merchantwise Group is a full-service agency dedicated to building and extending great brands. The Group is headquartered in Melbourne Australia, with offices in Melbourne, Adelaide, Sydney, Brisbane with teams in Europe, Asia and the Middle East, supporting a global client base.

The Merchantwise Group undertakes creative and digital marketing, promotions, brand licensing and extensions for some of the world’s best loved brands.

Merchantise Group
Asembl Brands
RQ Media
Three Scoops

Drop us a line